Behind The Brand
B. Listening: Unlock Your Audience with Behavioural Science
In this episode of B.Listening, we discuss behavioural science as a powerful tool for insight driven marketing and brand experiences with Lea Karam, Consulting Director at Behave. She dissects how we can create audience centred brand experiences by creating better buyer segments that go beyond demographics and have predictability over the unpredictable.
Lea Karam is a multi-award-winning marketing leader and Behavioural Scientist named a “pioneer in the field of Behavioural Science” by Campaign Magazine and a director at Behave working with clients such as the Financial Times, Investec and Amazon to layer behavioural expertise with artificial intelligence.
“Having an understanding of human behaviour and, for brands having an understanding of their consumer segments specifically how they segment a certain market, then dive into them, then position themselves around them, then grow certain prospect audiences; that’s the power of consumer behaviour. ”
Lea Karam, Behave
About the host
With over 17 years experience, Broadsword is a multi award-winning event communications agency specialising in live event experiences and digital content for a variety of B2B and B2E projects.
To learn more about how to harness the power of behavioural science for your event marketing and planning please get in touch with us.
