Ignite Customer Conference
Clarivate
100 Year Anniversary
KLM
Employee event
overview
The world’s first airline, KLM, celebrated 100 years in 2019. Broadsword produced two full-service events in London and Manchester, sourcing all aspects of the event. The key event themes were celebration, innovation, and sustainability.
The majestic National Gallery and Manchester Art Gallery were the perfect locations to host these grand events to celebrate KLM’s centenary.
In creating a night to remember, Broadsword ensured that the enchantment began from the very moment guests entered the venue. Each spectacular entrance commenced the guest journey, as they were greeted by hosts in KLM uniforms and then welcomed by a live musical performance, interactive poet, bespoke cocktails and received exclusive access to the artwork. Leading on into another area, guests departed the old and arrived into the new.
An essential requirement for this event was to feature a wow factor entertainment piece.
A creative idea was sparked and the Broadsword team made it happen. Our idea symbolised the Troposphere – the band of our atmosphere in which aircraft fly and where we as flyers have the privilege to look down upon our planet. We symbolised this by giving our guests the privilege to look at things from a different perspective. We animated, directed and constructed a unique holographic performance. The 3D projections celebrated a timeline of KLM’s history, in a futuristic format, which looked forward to the next 100 years.
In celebrating KLM’s future, it was imperative that Broadsword reduced the carbon footprint of the 100 Years events.
The attention was in the detail; we dressed the venue with cushions handmade from unused KLM uniforms, recycled furniture, and reduced paper waste to landfill by using electronic devices for guest registration.
