A Full-Service London Event Agency with DMC Expertise – All Under One Roof
Broadsword is a full-service event management company in London, trusted by international organisations to plan and deliver corporate events from first brief to final show call. Founded in London in 2006, our team combines strategy, creative, venue sourcing, delegate management, logistics, event technology and technical production in one accountable team.
If you are bringing a conference, leadership meeting, awards ceremony, brand experience or client event to London from overseas, we can act as both your event agency and your on-the-ground London partner — sourcing venues and suppliers, managing production and logistics, and delivering the event end to end.
One team. One brief. One budget. One point of accountability.
End-to-end event management in London
A successful event depends on many connected decisions. Broadsword can support the full journey: audience and event strategy, creative concept and event identity, content, venue sourcing and site inspections, supplier coordination, delegate registration and communications, accessibility planning, event technology, technical production, rehearsals, speaker support, on-site event management and post-event reporting.
Our event management team works directly with our event production specialists. That connection means venue, schedule, audience and technical choices are considered together rather than handed between separate suppliers.
One London team for international clients
A Destination Management Company, or DMC, provides local knowledge and operational support for organisations bringing events into a destination. A London DMC may help with venues, site visits, hotels and hospitality, transport, local suppliers, staffing and on-site logistics.
Those services are valuable when an agency or internal team does not have its own London infrastructure. Broadsword was founded here in 2006, so clients do not need to choose between an event agency and a local partner. Our London team can attend site visits, interrogate proposals, coordinate suppliers and manage practical delivery while the same wider agency develops the strategy, creative and production plan.
For international teams, this creates a clearer route from brief to delivery. Fewer handovers mean the people considering the guest journey are connected to the people assessing venues, building the show schedule and managing the budget.
Venue sourcing and local logistics
The right London venue must work for the audience, brand, timetable, accessibility requirements, production design and budget. We can help identify suitable options, coordinate proposals and site inspections, and assess how each space will work in practice.
Where they form part of the agreed brief, our team can also coordinate hotels and hospitality, ground transport, local suppliers, deliveries, delegate logistics and on-site staffing. Recommendations are made in the context of the complete event rather than as an isolated venue search.
Event production, AV and technology
Production is integrated from the start. Broadsword can plan staging, lighting, audio, video, broadcast, presentation content, motion graphics and show delivery, supported by our event technology team. Technical site visits, rehearsals and supplier coordination are connected to the event schedule and delegate experience.
This joined-up approach is particularly useful for international organisations. Decisions can be developed and tested before the client team travels, with one London partner accountable for bringing the live environment together.
Conferences, corporate events and brand experiences
Our London work covers corporate conferences, leadership meetings, employee experiences, awards, exhibitions, client events and brand activations. For conferences, our conference management specialists can connect strategy, content, speaker requirements, registration, production and live delivery. For projects that begin with a wider business or communications challenge, our event strategy team can help shape the brief and measures of success.
Financial and professional services event expertise
London is also home to many of the financial and professional services organisations we support. Broadsword has a dedicated financial services events practice and an established cluster of real conference and client-event work. That sector expertise remains distinct, while the London hub provides the local event-management and DMC context for projects in the capital.
London event case studies
These projects show how different London briefs combine venue, audience, content, production and operational requirements.
Financial services conference
CATALYST London
An insight-led event for 300 fintech and financial crime professionals, with event branding, interactive demonstrations and audience technology.
Technology conference
LMA Edge
A festival-style conference and exhibition experience at The Brewery, designed around interaction, networking and hands-on exploration.
Investment conference
M&G Annual Investment Forum
A two-day flagship conference at The Londoner combining plenary and breakout content with high-impact event design and production.
International conference
Trust Conference
A global forum at the QEII Centre bringing together experts, innovators and activists from more than 50 countries.
Explore more corporate event case studies across London and worldwide.
Why choose Broadsword for an event in London?
Broadsword combines established London delivery experience with the capabilities of a full-service agency. The team developing the creative idea can work directly with event managers, venue contacts and technical producers. Budget and operational decisions can be considered across the whole event, giving clients a single plan and a clear point of accountability.
There are times when appointing a specialist DMC is the right approach, especially in a destination where an agency has no local resources. In London, Broadsword can provide both the local support international teams expect from a DMC and the strategic, creative, management and production expertise needed for the wider event.
Planning an event in London?
Whether you are beginning with an objective and audience, or already have dates and a venue in place, Broadsword can act as your London event partner. We can help shape the brief, coordinate the practical detail and deliver the live experience through one team.
Contact Broadsword to discuss your London event.
Frequently asked questions
What is a DMC in London?
A London Destination Management Company provides local knowledge, supplier relationships and on-the-ground support for organisations planning events, meetings and group programmes in the city. Services may include venue sourcing, transport, hospitality, local suppliers and event logistics.
Do I need a DMC to organise an event in London?
Not necessarily. A DMC is useful when your agency or internal team lacks London knowledge and delivery resources. If your chosen event agency already has those capabilities, one team may be able to provide both full event management and destination support.
Can an events agency also provide DMC services?
Yes. An established London events agency can combine local venue and supplier knowledge with strategy, creative, delegate management, production and technology. Broadsword uses this model to give international clients one accountable team.