Who we are

An events agency built to take responsibility for the whole experience

Broadsword is an independent global events agency founded in London in 2006. We work with organisations to turn ambitious, complicated briefs into events that are clear, considered and brilliantly delivered.

Strategy, creative, content, event management, technology and production work together from the start. That means the idea, the audience experience, the budget and the practical delivery are developed as one project rather than handed from team to team.

Whether you need a partner for one important event or a programme that crosses markets, our role is the same: understand what you need to achieve, bring the right people around the brief and take responsibility for making it happen.

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Audience and stage at the Catalyst Conference in London

Broadsword team members celebrating together at an industry event

Live broadcast studio with cameras and event screens

A large audience taking part in a live corporate event

Our story

Twenty years of making ambitious events happen

Broadsword was founded in London in 2006. Since then, our capabilities, team and international work have grown, but the principle behind the way we work has stayed simple: the best events happen when the people shaping the idea understand how it will be delivered, and the people delivering it understand why it matters.

Today we plan and produce corporate events and experiences around the world, from conferences and leadership programmes to awards, exhibitions, broadcasts, brand experiences and bespoke digital projects.

Experience matters because live events leave very little room for ambiguity. We know where detail matters, where risk can appear and when an idea needs to be challenged, simplified or pushed further. We bring that judgement to every project without defaulting to the same answer we used last time.

Integrated capability

One team around the whole brief

A great event is rarely just an event-management job, a production job or a creative job. The audience experiences all of it at once.

That is why Broadsword works as one multidisciplinary team. The people thinking about your objectives and audience are connected to the people developing the creative, building the content, planning the delegate journey, designing the technology and preparing the live production.

Decisions are made in context. A creative idea can be tested against the venue and budget early. A technical decision can be considered alongside the audience experience. Content can be designed for the screens, spaces and moments in which people will actually encounter it.

For the client, that creates something valuable: one joined-up plan, clearer ownership and fewer gaps between the idea on the page and the experience in the room.

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A transformed plenary space designed for a global graduate programme

An event stage brought to life through lighting, screens and production

Creative and delivery

Ideas that can actually be delivered

We want the creative work to be ambitious. We also want it to survive contact with the venue, the schedule, the technology, the audience, the budget and the live moment.

Because creative, event management and production work together, we can develop ideas with the practical realities in view from the beginning. That does not mean making the idea smaller. It means understanding what is possible early enough to make better choices, spend money in the right places and push the parts of the experience that will matter most.

The result should feel simple to the audience and well controlled to the client, even when there is a great deal happening behind the scenes.

Event technology

Technology with a reason to be there

We use technology when it solves a problem, removes friction or makes the experience more useful, engaging or memorable.

That can mean a registration journey, an interactive installation, a live broadcast, immersive screen content, audience participation or a bespoke digital platform. When an off-the-shelf product is not right for the brief, we have the capability to design and build something more appropriate.

Our technology and digital work is developed alongside creative, content, event management and production, so it is part of the event rather than something added at the end. The question is never simply “what is the newest technology?” It is “what will make this event work better for this audience and this client?”

See the bespoke platform

A bespoke digital event platform developed for a global audience

Built around the brief

The right team for the brief

Our core team is built to take projects from first conversation to live delivery. When a brief needs additional specialist craft, extra scale or local knowledge, we extend that team with people and suppliers we trust.

We are selective about who represents Broadsword. Freelancers, specialist partners and suppliers go through a thorough onboarding process before they are brought into our work, so expectations, communication and delivery standards are clear from the outset.

That gives us the flexibility to build the team a project genuinely needs without losing consistency or accountability. To the client, it should still feel like one Broadsword team working to one brief.

Global delivery without losing the thread

Broadsword delivers events and programmes internationally, combining its core team with trusted local expertise when the brief requires it.

For global programmes, the challenge is not simply finding people in different places. It is keeping the objective, creative intent, production standards, budget decisions and client communication connected as the work moves across locations.

We build the delivery model around the project. The central team keeps the brief and the decision-making joined up, while local expertise is brought in where it adds value. Whether we are delivering one event overseas or a series across several markets, the client has a clear route through the project and a team that understands the whole picture.

Broadsword event specialists preparing a live experience

Delegates networking at an international customer conference

Make some noise for our talented team

Global

Across the globe, we have a team of experiential experts on hand to bring your vision to life. Since being founded in London, we have expanded across Europe, US, and Asia to support our global clients and amplify our mission.

From established production managers to bold thinking designers, we are united by a collaborative approach and shared values.

Asia Pacific

Based in Hong Kong, Broadsword Asia Pacific is a permanent fixture in Hong Kong, supporting our global event delivery.

Hong Kong acts as main hub to help clients deliver their global events seamlessly with our on-the ground support throughout Asia Pacific. Our experienced regional team brings the local knowledge needed to tailor events to the specific needs of the APAC market.

broadsword asia pacific events team in Hong Kong

Working together

A partner that gets into the detail with you

The strongest client relationships are not built on a presentation at the beginning and a handover at the end. They are built through the hundreds of decisions in between.

We work closely with client teams, ask questions early and keep communication direct. We will support the brief when it is right, challenge it when we can see a better route and give clear recommendations when decisions need to be made.

Clients bring us back because we learn how their organisation works, what their audiences expect and what matters internally. That knowledge makes the next project stronger and allows us to operate as a genuine extension of the team rather than starting from zero each time.

“We hugely value working with Broadsword, you feel like an extension of our team and go above and beyond to ensure the smooth running of the event, creatively raising the bar year on year.”

Women of The Future Programme

Our values

AUTHENTIC

We communicate directly, make recommendations we believe in and are clear about the decisions, trade-offs and costs behind the work.

BRAVE

We are prepared to challenge the obvious answer, push an idea further and speak up when we can see a better route for the event or the audience.

COMMITTED

We take ownership of the detail. From the first brief to the live show, the team stays close to the work and accountable for delivering it to the standard we agreed.

Our work

Built for the moments that matter

Our work includes major conferences, leadership and employee experiences, awards, exhibitions, broadcasts, brand experiences and international event programmes. The format changes; the standard does not.

Every project needs a clear objective, an audience experience designed around it and a team that can carry the idea all the way through to delivery.

Global Graduate Induction

Catalyst Conference

Clarivate Ignite

See what we have delivered

Awards and recognition

Recognition for the work

Our work and our teams have been recognised across the events industry. We are proud of that recognition, but the measure that matters most is whether clients trust us with the next brief.

Our Awards

Your next event

What are you planning?

If you have an event to deliver, a brief that is still taking shape or a challenge you are not yet sure how to solve, talk to us early.

We can help you work out what the project needs, where the opportunities are and how to turn the brief into an experience that works for your audience and your organisation.

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Careers

Want to work with us?

We are always interested in talented people who care about the craft and detail behind great events. Explore current opportunities with Broadsword.

View open positions