With the theme ​‘More than Marketing’ focusing on creating ambitious and bold work in the year ahead, a creative and inspiring setting was required.

Broadsword imagined a high impact focal point in the form of a multi-level stage to create an informal and inviting setting. Screens and lighting were seamlessly integrated into the stage set to also create this effect.

The backdrop, using a playful mix of colours and panels, was inspired by ITV’s cutout logo and bold event identity. Camden House acted as a blank canvas for us to develop a consistent look and feel and set the tone for the event.

Branding throughout the venue including window and staircase vinyls maximised brand presence across the entirety of the space.